The proof of the pudding...

...is in the gaming, obviously. Does the Murdoch empire understand the internet? I think so. Trying to drive some synergies between the gaming acquisition and a core portfolio holding in broadcasting is entirely sane, and the cross-promotional opportunities will abound. Can you see a future game developed around the adventures of a professional gamer (as has already occurred with skateboarding)? Sounds silly, I know, but live broadcasts of gaming chamionships are already commonplace in South Korea, where the gifted gamers are celebrities.