Broadcasters still think bloggers are not "media"

Today I tried registering as a member of the press at the Channel 4 website, primarily because I think the company is involved in some very Chaotica-friendly activities, which are worthy of coverage for an audience outside the UK. C4 is apparently a big believer in blogs (at least to propagate its own content) and participatory media, but alas, I received the following response to my application:

Dear James,

At this time we are unable to provide you with an account for the Channel 4 press extranet. If you require more information about why your registration has been refused please contact the press and publicity department at Channel 4.

Regards,

C4 Press Department.

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