Skoogle

Well, there probably aren't many people out there who have any lingering doubts about the Murdoch brigade's grasp of "this internet thing," but if so, here's the final nail in the coffin - Sky and Google in a wide-ranging alliance covering advertising revenue share, a Sky-branded version of Gmail, UGC video, and an intention to "explore opportunities to provide further services such as Google's VoIP (voice over internet protocol) telephony services, enhanced storage and future product developments," and to "explore future forms of web, TV and mobile advertising." If you expect, as I do, that Sky is eventually poised to do something disruptive in wireless, then this last little piece is even more intriguing. Stay tuned.