Tuesday, April 25, 2006

Auntie 2.0

It's not just the old men of broadcasting who are racing to embrace Web 2.0 - today the grand old lady of British Broadcasting also showed what she can do: on-demand, user generated content, personalization, you want it, we got it. The soundbite from Mark Thompson on the Radio 4 news bulletin was along the lines of "We often get accused of moving too fast, but the real danger is in being more conservative than your audience." Excellent sentiment, and one which others should take to heart. I guess that for those who have been following the BBC's efforts at reinvention or been fortunate to come across some of the very enlightened people doing interesting work there, none of this should come as particularly surprising. Once a standard-setter, always a standard-setter?