Tuesday, May 02, 2006

テレビ 2.0

Monetizing the upsurge in decentralized media is becoming a worldwide obsession for old media. Fuji Television and Team Labo Business Development have set up a JV to create a platform called WatchMe! TV (Japanese), in an attempt to tap into user-generated content. This looks pretty clearly like a reaction to being broadsided by YouTube, which reportedly (Japanese) had 2.12m unique visitors in March, for a reach of 5.2%, on a par with YouTube's reach in the States, despite having no Japanese UI.