Monday, May 22, 2006

TV, I remember that

Last week at VON, I spent a good portion of my presentation actually talking about media, and specifically about how "old media" has been making some interesting and dramatic moves to embrace "Whatever 2.0." On a breakout panel, Martin Geddes alluded to an alarming statistic, and now he has kindly provided a link - only 25% of US 12 - 34 year-olds can name all four national free-to-air broadcast networks.