Tuesday, January 16, 2007


I just noticed today that back in late September Bloomberg added what it calls a blogging function to user accounts. Basically, it's just Bloomberg's familiar text-only interface, no photos (other than that associated with the user ID), and no ability to embed HTTP links. Oh, and there's no RSS syndication, and the potential readership extends only as far as the Bloomberg subscriber base. Otherwise, it's potent social software... Actually, to be fair, the Bloomberg platform is an intensely social one, but in my experience this is more to do with messaging rather than communities of interest. I guess this is an attempt to change that, but it looks a pretty poor start, and I think it's pretty telling that in nearly five months of existence there have only been about 800 posts, total.