Can you see me now?

AT&T is now a $220bn company, which puts it in the league of the oil super-majors. In the size-obsessed global telecom industry, everyone else must indeed be currently feeling more than a bit of, ahem, appendage envy. So what does any red-blooded American telco executive do when his manhood is called into question? Of course, artificial enhancement, what else? Especially if he's got $1.6bn to spend (that's 2.9% of Sprint's current market value, vs. a mere 0.4% for the $1bn AT&T is going to spend in destroying the popular Cingular brand). Pump it up!