Jive talkin'

A Pollonium 210 class mega-uber value reader submits this eye-wateringly funny piece on T-Mobile UK's crusade against techno-jargon from Retail Bulletin. I like the fact that 10% of respondents think VoIP is an aid to the visually-impaired (which is not to say that much of the industry is not short-sighted!), or that 5% thought that HSDPA could boost the body's mineral content (now that would be something to get excited about). The underlying message is a serious one, however: industry insularity alienates the target audience. I wonder if T-Mobile's proposed solution possibly involves standardizing all terminology around the parent company's branding conventions? Candidates would include:

T-oIP
T-DSL (already exists)
T-SPDA
T-TTH
T-iMax
T-Pod
T-Tunes
T-iFi
T-P-TV